Grand Forks Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Grand Forks Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child's mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for over 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital to give warm blankets and encouraging messages of hope, written by our employees and customers, to support our community members living with cancer. Through our combined efforts during this partnership, we have supported over 550,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Grand Forks Subaru Dedicated Locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society | Circle of Friends Animal Shelter | Journey Home Animal Shelter
Meals on Wheels/Grand Forks Senior Citizen Center | Northlands Rescue Mission | United Way Backpack Program/Kidz Closet | Disabled American Veterans and American Heroes Outdoors | Shop with a Deputy Program/Northern Valley Law Enforcement Memorial
Lake Agassiz Elementary School | Winship Elementary School | Lewis & Clark Elementary School | Valley Middle School | Riverside Christian School
Downtown Development Association | Grand Forks Parks & Recreation
Make-A-Wish | Altru Cancer Center/Leukemia & Lymphoma Society and Hospice of the Red River Valley | The Sunshine Home | Hope, Inc. | American Foundation for Suicide Prevention
FBLA High School Donation - Rainy B.
Grand Forks Subaru generously supported the Grand Forks Central FBLA (Future Business Leaders of America) chapter by helping fund our trip to the 2026 FBLA National Leadership Conference in San Antonio, Texas! Their donation helped cover travel costs, making it possible for more students to attend and compete in business events after qualifying at the state level. This is the second year in a row that Grand Forks Subaru has supported our chapter, and we are so grateful for their continued generosity. Because of their support, we were able to represent our school, grow as leaders, and make memories that will last a lifetime. Thank you, Grand Forks Subaru, for believing in our chapter and investing in our future!
Grand Forks Subaru Gives Love and Hope to Cancer Patients - Riley M.
On Monday, June 22, Blood Cancer United and Grand Forks Subaru had the pleasure of delivering 80 blankets and 30 patient care kits to Altru Health System as part of the Subaru Loves to Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Grand Forks Subaru. This incredible act of generosity was warmly received by staff and patients at Altru Health System. For patients affected by blood cancer, these thoughtful gifts will not only keep them warm during treatment, but remind them that they are not alone on this journey and their community is here to support them. Many thanks to everyone at Grand Forks Subaru and Altru Health System, not only for a memorable day, but for supporting Blood Cancer United's mission to cure blood cancers and improve the quality of life of patients and their families.
2026 Altru Cancer Center Donation - Marty M.
Altru Foundation extends our heartfelt gratitude to Grand Forks Subaru for their ongoing generosity and compassion through their annual donation of warm blankets, patient care kits, and uplifting messages of hope for patients at the Altru Cancer Center. These thoughtful gifts provide more than physical comfort. They remind patients that they are cared for, supported, and not alone on their cancer journey. Thank you, Grand Forks Subaru, for helping brighten the days of our patients and for your continued commitment to caring for our community.
Drive Your Dreams: Love the Journey - Sara T.
Anything can happen once. But when something happens again, it becomes clear that it is more than a kind gesture. It is a commitment. For the second year in a row, Grand Forks Subaru has gone above and beyond to support the students of Community Alternative High School in Grand Forks, North Dakota, by donating a car to one of our graduating seniors who met the requirements set by our school. Matt and Michelle Bredemeier live the Subaru love promise, both in the dealership and in their personal lives. Their positivity, kindness, and eagerness to help a student receive transportation who might not otherwise have the opportunity is admirable. This year, their gift went to Grady Romig. When Grady first arrived at our school, his sister would often call and ask for help convincing him to leave her vehicle. Grady was struggling; he didn't believe in his own ability and he was battling other demons as well. During his time at Community HS, he became sober, a model student, and someone who encouraged others to be the best version of themselves: a far cry from the kid who wouldn't talk to anyone else in the building. We require all students to write a brief statement about what winning a car would mean to them and what stuck out from Grady's response wasn't how it would benefit his next steps in life, but the fact that he ended by saying "I know people in this school who definitely would be affected greater if they got it rather than me." His ability to empathize with others and put their needs ahead of his own are part of the reason why Grady was selected for this gift. At graduation, when Grady learned during the ceremony that he'd been selected for the car, the look of disbelief didn't leave his face. As he shook my hand and those of the Subaru team, his gratitude was impossible to miss. When Grand Forks Subaru gifted a car, they weren't not just giving a student a set of keys. They gave them the ability to keep a job, get to college or a trade program, and access opportunities that may have felt out of reach. Reliable transportation can mean freedom, stability, and a future with more options. A car opens up doors that a bicycle or even a bus isn't able to. Each year, Matt and Michelle show up, both in the dealership and in the community at large. We at Community Alternative High School are so thankful that they see the potential in our students, a group that hasn't typically found success in their previous school settings. In a world where so many see the past of others, the Bredemeiers see the potential of a positive future. Thanks to their generosity, not only does one student walk away with a car, but the potential of winning has pushed students to make positive choices, gain employment, earn driver's licenses, and more. It's not just about a car. It's about investing in the future of Grand Forks.
A Shared Mission: Driven by HEART - Nancy H.
On a crisp North Dakota morning, the showroom doors at Grand Forks Subaru opened not just to customers, but to possibility. What began as a partnership rooted in community support has grown into something far deeper: a shared commitment to HEART—Honesty, Empathy, Appreciation, Respect, and Trust—and to changing lives across the state. Special Olympics North Dakota (SOND) serves thousands of athletes with intellectual disabilities, offering year-round sports training and competition in a wide range of Olympic-style sports. Beyond competition, SOND builds confidence, fosters inclusion, and creates opportunities for individuals to discover their strengths and abilities. Its mission—to provide opportunities for people with intellectual disabilities to develop physical fitness, demonstrate courage, and experience joy—aligns seamlessly with the values that define Grand Forks Subaru. **Honesty** is at the core of both organizations. At SOND events, there is no pretense—athletes show up exactly as they are, giving their best effort every single time. Grand Forks Subaru brings that same authenticity to its partnership, openly supporting the mission and sharing the stories of athletes with customers and the broader community. Together, they foster a transparent commitment to making a real difference. **Empathy** is perhaps the most powerful bridge between us. Subaru is known for its community-first mindset, and in North Dakota, that translates into understanding the unique challenges faced by individuals with intellectual disabilities. Through volunteerism, sponsorships, and event participation, the Grand Forks Subaru team connects personally with those in the community—listening, learning, and standing beside them. **Appreciation** flows both ways in this partnership. Athletes light up when community partners show up to cheer them on, while the Subaru team finds inspiration in the determination and joy of those they support. Whether it's a state competition, a local fundraiser, or a unified sports event, there's a shared gratitude that makes every interaction meaningful. **Respect** is foundational to Special Olympics North Dakota's culture. Every athlete is valued, every effort is celebrated, and everyone belongs. Grand Forks Subaru amplifies that message by ensuring inclusion is visible, active, and celebrated in the broader community. Their support signals that people of all abilities deserve recognition, opportunity, and a place to thrive. And finally, **Trust** binds it all together. Over time, SOND has come to rely on partners like Grand Forks Subaru not just for financial support, but for advocacy and consistency. In return, Subaru trusts SOND to carry forward a mission that genuinely transforms lives. This mutual trust creates a sustainable partnership—one that goes beyond transactions to build a stronger, more inclusive North Dakota. The impact of this partnership is felt far beyond events and donations. It shows up in first-time athletes step onto the field with confidence, in families finding a supportive community, and in volunteers discovering purpose. It demonstrates what can happen when a business doesn't just operate in a community, but truly invests in it. Together, Grand Forks Subaru and Special Olympics North Dakota are proving that when HEART guides action, the result is more than support—it's transformation.
Operation Warm with United Way of Grand Forks - Nancy O.
The United Way of Grand Forks provides services to families and children all over our region. One of these services is being able to distribute free clothing that has been donated by community members. The need for this increases drastically in the winter months as we very frequently hit below 0 temperatures. Coats are essential for all and it can be very hard to get these donated during this time. Grand Forks Subaru's Operation Warm steps up in a big way by providing boxes of brand-new coats, shoes, and socks to children in urgent need in our local community. This donation has helped get these critical items to hundreds of children. and we are so grateful to have such an amazing community partner in Grand Forks Subaru!
Grand Forks Central DECA - Hannah F.
Grand Forks Central DECA is excited to be sending 24 students to Atlanta, Georgia this April to compete at the DECA International Career Development Conference (ICDC). DECA prepares emerging leaders and entrepreneurs interested in careers in marketing, hospitality, management, and finance. At the international conference, Grand Forks Central students will compete in a variety of events, including community awareness projects, community service initiatives, sales presentations, and corporate social responsibility campaigns. This incredible opportunity would not be possible without the generous support of our industry partner, Subaru, whose Silver-Level Sponsorship is helping make this trip a reality. Their donation will directly assist with transportation and travel expenses, helping ensure our students can represent Grand Forks Central on the international stage. We are extremely grateful for Subaru's partnership and commitment to supporting student success and future business leaders.
Sacred Heart Spring Fling fundraiser donation - Stacey L.
Thank you to Grand Forks Suburu on making a fabulous donation to our Sacred Heart Spring Fling fundraiser. Your community support helps to make our annual event a success. Thank you for being a supportive community business! We are so appreciative!
Driving Hope Forward - Sean P.
For more than five years, Grand Forks Subaru has faithfully supported the local chapter of Youth For Christ—helping make a lasting difference in the lives of teens across our community. Because of their generosity, young people ages 11–19 are finding hope, purpose, and belonging. From before- and after-school programs to ministry inside the Juvenile Detention Center, from summer camping and backpacking experiences to meaningful service projects, their support is creating spaces where teens are seen, known, and transformed. Grand Forks Subaru isn't just investing in programs—they're investing in people. Their commitment is helping shape the next generation and making our community a stronger, healthier place for families to grow and thrive. We are deeply grateful for their partnership and their shared vision to make Grand Forks a place where every young person has the opportunity to experience hope and a brighter future.
Leadership Investment - Tate T.
At UND FCA, we strive to invest in our student leaders so they, in turn, can invest in their teams and teammates. One of the ways we do this is through a monthly leadership lunch, where students engage in leadership topics led by FCA staff and local community leaders. We love hosting these lunches at businesses throughout the community, and since GF Subaru has been a longtime friend of FCA and a leader in Grand Forks, their new location was a natural fit. GF Subaru was incredibly welcoming and hospitable to our student-athletes and guest speaker, and we are grateful for their partnership. We look forward to returning for another leadership lunch in the future.
Did Grand Forks Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
